Made-to-measure marketing research
to optimise the connections between your product or service
and the expectations of your target audience
to optimise the connections between your product or service
and the expectations of your target audience
When to carry out qualitative research ?
For each step of the marketing strategy a specific research solution
INNOVATION
Searching the right sources of inspiration
Together, let’s find the best connections between your know-how and the market trends, while taking into account your environmental constraints (strategic objectives, competition, regulation,..)
OPTIMISATION
Your offer, your market, needs to be boosted
May be the right moment to take good care of your visibility and optimise each step of the UX design
INVOLVEMENT
When customers become ambassadors
Let’s imagine the best scenario to build a useful complicity with your customers… because whatever your market is, your satisfied customers will become your most useful ambassadors
What are our research objectives ?
Identifying the key actionable levers to help you better understand how to address your target audience in the most efficient way
DESIGN THINKING
- Co-generate insights from current experiences
- Adjust your innovative concepts to your target’s sensitivity
- Fine-tune and position the offer in a customer language
HARMONISE
- Optimise UX design
- Optimise marketing mix
- Harmonise your storytelling, online and offline
ENGAGE
- Build a win-win brand community dynamics
- Manage social media resources
- Make the loyalty program more attractive
PHILOSOPHY
IG Connect gets inspiration from two statements, in order to help you drive your customer relationship
-
OUR CHOICES ARE DRIVEN BY OUR EMOTIONS
When buying a product, subscribing to a service, following someone’s example, being loyal to a brand,…
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The best way to stimulate loyalty is to offer a successful experience
Customers who buy a product or a service, in reality buy the experience they project around this product or service. Then, the quality of their first experience with the product or with the service will definitely determine their wish or not to become a loyal user and even further, and ambassador.
APPROACH
A range of qualitative approaches for tailor-made research designs
Your circumstances are unique, your target is specific, your objectives are tightly connected to your own history. For each study, the proposed methodology is personalised according to these three components, using the most relevant combination of approaches amongst the following ones :
Focus groups or workshops
- In-depth analysis of emotional links to the topic
- Emergence of trends
- Production of insights
- Co-creativity
- Disruptive innovation
In-depth interview
- Test of ergonomics (product, mobile app, website, …)
- UX design report
- Assessment of customer purchase journey
- Confidentiality
- In situ observation
Bulletin board
- Follow-up of uses & attitudes
- Assessment of customer journey and experience
- Collaborative Innovation
- Self-management of timing by respondent
Ethnographic follow-up on mobile phone
- Generations X and Y
- ‘Geek’ profiles
- Follow-up of trends or daily habits
- Real life picture (selfies, live vidéos)
Semiotic analysis
- Clear guidance on each potential resource of the UX Design
- Rational understanding of observations
TESTIMONIALS
CONTACT
Isabelle Goudchaux
IG CONNECT
103 rue du Cherche Midi
75006 Paris
(+33) 06 86 93 24 44
